What Content Creators Need to Know About Disclosures
As someone deeply involved in the content creation space, I understand how important it is to build trust and maintain audience transparency. Whether I'm creating content myself or collaborating with other creators, I prioritize ensuring everyone I work with is aware of the rules around disclosures and endorsements. Clear, honest communication isn’t just about following the guidelines—it’s about respecting the people who support and engage with our content. I encourage creators to be upfront about partnerships and sponsorships so their audience knows when they share a genuine recommendation or a paid promotion.
If you post about products or services on social media—whether you’re getting paid, getting free stuff, or even have a personal connection to the brand—the Federal Trade Commission (FTC) wants you to be upfront and honest with your audience. It’s all about trust!
Here’s the deal:
- If you’re endorsing something because you were paid, given freebies, or have any relationship with a brand, you must disclose that clearly.
- Your followers should know if there’s a chance your opinion isn’t neutral.
- Disclosures should be obvious, easy to understand, and placed where people can see them (no fine print or buried hashtags).
- Saying something like “Thanks to [Brand] for the free product!” or using #ad or #sponsored works, as long as it’s clear and noticeable.
- You can’t hide that you’re getting paid—or might get something in return for promoting a product—behind vague language.
The goal? Make sure people know when you have something to gain from your recommendation. Transparency builds trust!
👉 For more details, check out these helpful resources from the FTC:
