Hint: They’re Not on Your Website
Let’s get honest for a moment.
You’re clear on who you help.
You’ve crafted a message.
Maybe you’ve even posted a few things or set up a beautiful website…
But the clients still aren’t coming.
That’s not because your coaching isn’t powerful.
It’s because your people don’t know you exist yet.
Client Attraction Isn’t About Hoping—It’s About Intention
Your dream clients are already out there.
They’re:
Scrolling through groups that speak to their struggles
Listening to niche podcasts for advice
Attending targeted events to grow
Searching Google or Reddit for the exact problem you solve
And while many new coaches wait for those people to magically land on their content…
🔥 The coaches who get booked are the ones who go where their clients are already gathered.
5 Smart Ways to Find and Connect With Your Ideal Audience
Here’s where to start showing up strategically, not just randomly:
1️⃣ Search Facebook or LinkedIn Groups Your Ideal Client Avatar (ICA) Would Join
Look for groups your ideal clients are in, not just “coaching” groups.
Think:
→ “Women in Tech”
→ “Mom Entrepreneurs”
→ “Burnout Recovery Circle”
Join, observe their language, and contribute with value.
2️⃣ Find Podcasts Your Audience Follows—and Pitch Yourself as a Guest
Podcasts are hungry for authentic, helpful voices.
Try search terms like:
🎧 “Aging and Confidence”
🎧 “Life After Divorce Podcast”
🎧 “Time Management for Moms”
Offer a short, relevant topic that helps their listeners—not a sales pitch.
3️⃣ Attend (or Host) Niche Networking Events
Generic mixers? Skip them.
Find or host events where your people are already seeking support—like spiritual entrepreneurs, women in transition, or holistic wellness seekers.
✔ Speak at a summit
✔ Be a panelist
✔ Host your own “Ask Me Anything” Zoom session
4️⃣ Follow the Hashtags + Influencers They Love
Your clients already trust certain influencers, thought leaders, and spaces.
Get visible in those conversations.
Examples:
🔍 #MidlifeReinvention
🔍 #BurnoutRecovery
🔍 #WomenInLeadership
🔍 #TimeManagementForMoms
Show up with insights and connection—not canned promotions.
5️⃣ Use Searchable Platforms Like Quora, YouTube, and Reddit
These platforms are goldmines for client language.
Look up what your audience is already asking:
🗣 “Why don’t I feel confident speaking up?”
🗣 “How do I start over at 50?”
🗣 “How do I find time for myself as a mom?”
Then you respond in their words, or use what you find in your own content and offers.
Final Thoughts: You’re Not Lost—You’re Just Unseen
Once you stop waiting and start showing up intentionally, everything changes.
👀 Visibility becomes strategic.
💬 Conversations feel natural.
❤️ Client attraction becomes a reflection of your alignment, not your hustle.
This is the heart of what I teach in my Client Attraction Bootcamp—because once you know your audience and where they hang out, client attraction stops feeling hard and starts becoming human.
✨ Enrollment is now closed for the June Client Attraction for Coaches Bootcamp—the next round begins September 10th.
If you’re ready to practice real conversations, build confident visibility, and attract aligned clients without pressure…
💬 Reply “bootcamp” for the details.
Let’s help you go where your people are—and get hired doing what you love.
