Sales lessons from today's mastermind:
1. You are not selling your product or service, you are selling the transformation and impact it will have on the buyer. People don't want a new pot or skillet, they want to eat better food easier.
2. Build specific points of referral instead of giving resources. If you refer people to a brand or company, you are not building a back and forth relationship. Find someone at that company or product that you can specifically refer people to. As you build up that relationship they will also send business back. This is what it means to truly build your network.
3. Sales is largely about perception. You can have the best intentions, but if you are perceived in a different way, that is what people will remember. This is why you should be careful how you communicate and approach others, especially when sales is concerned.
4. You should have 1-2 specific avatars you are focusing on at a time, more just muddies the waters. The pain points and problems are different for different groups of people, thus it is hard to have a truly compelling pitch crafted for everyone. Identify 1-2 ideal avatars that you will be going after and spend months, yes MONTHS, going after those avatars and only after that time readjust.
5. Repeat, dont justify. Some statistics, stories, and mic drop moments of a pitch can be helpful, but the more and more you repeat them the less believable they seem. This is true if you call back the same statistic, or ask the same question more than 3 times, or continuously apologize for the same thing. The more you do it, the less we believe it to be true. Repeat points to make them memorable, but not to justify and defend your product or service. It feels very different.
All of these and more came up during our practice session. If you want to tackle this in real time and get feedback on how your sales practice is going from an honest group of peers, join us every Tuesday: https://join.skyler.network/sn_1729866349594
