Atlassian

Apr, 2019  –  Mar, 2026  •  7 yrs  -  Full time

Atlassian – Sydney, AU
Global SaaS leader in collaboration and development tools
Content Strategist, Value Management Office | 2025 – Present
Own the tooling, content, infrastructure, guidance, and OKRs necessary for the VMO and all its practitioners to be
successful, with emphasis on building using AI (Rovo, Gemini, Figma, agents).
Build direct-to-customer channels and platforms to develop VMO outcome-oriented approach.
Own the value framework of the entire organization’s capabilities and beyond to power all customer
interactions at scale.
Scale value management by partnering with internal organizations spanning Marketing, Customer Success,
Implementation and Consulting, Ecosystem and Partnerships, Research and Insights, Product Engineering, etc.
Solutions Manager, Solutions Factory | 2024 – 2025
Drove $40M+ in direct software sales by architecting and scaling Atlassian’s Launchpad Demo Platform.
Spearheaded cross-functional coordination across 50+ stakeholders and 8 triads during Atlassian's transition to a
solutions-based sales model.
Established governance processes for content versioning, release cycles, triad engagement, and solution
publishing—ensuring continuity, scalability, and operational resilience.
Administered secure access to demo environments and maintained alignment with field GTM strategy.
Design & Operations Manager, Solutions Engineering Technology | 2022 – 2024
Owned global operations of the One Atlassian demo ecosystem, enabling presales teams with consistent, updated
environments.
Integrated new product launches into field demos, supporting adoption through videos, scripts, and collateral.
Directly influenced field sales success by contributing to new SKUs and onboarding over 100 enterprise clients.
Head of Knowledge Management, Jira Align | 2019 – 2022
Led the content design and enablement strategy for Jira Align, including training modules, product simulations,
and field demo systems.
Established a centralized knowledge hub adopted by internal teams, partners, and customers.
Developed contributor frameworks and toolkits to support scale, consistency, and velocity of content production.