Freelance / Remote

Aug, 2025 - Present  •  1 yr 1 mo  -  Freelance

Bold Business

Aug, 2023  –  Mar, 2025  •  1 yr 8 mos  -  Full time

As a Marketing Manager at Bold Business, I lead and execute multi-channel marketing strategies across Creatives, Publications, Social Media, PPC, Web Development, SEO, and Affiliate Marketing. I also manage client marketing projects, working closely with brands to develop data-driven campaigns that deliver real results.

What I’ve Achieved:
- Developed and executed marketing strategies, driving brand awareness, lead generation, and revenue growth.
- Managed cross-functional marketing teams, streamlining collaboration across design, content, social, and performance marketing.
- Led content & thought leadership initiatives, overseeing Bold Insights and Project Bold Life to position Bold Business as an industry authority.
- Optimized paid & organic marketing efforts, refining PPC, SEO, and social media strategies to increase engagement and conversions.
- Directed high-impact creative campaigns, ensuring brand consistency and performance-driven messaging.
- Managed client marketing projects, aligning strategies with business goals and overseeing execution from start to finish.
- Led client meetings & stakeholder communications, ensuring alignment, transparency, and successful campaign delivery.
- Scaled affiliate & partnership marketing, identifying opportunities for collaboration and revenue growth.
- Improved marketing analytics & reporting, using data insights to refine strategies and maximize ROI.

I thrive on turning complex marketing challenges into streamlined, scalable solutions that drive business success.

MARQUE

Dec, 2021  –  Mar, 2023  •  1 yr 4 mos  -  Full time

- Oversee and manage 5-10 high-profile clients, meticulously aligning all strategies and deliverables with their distinct brand identities and company standards, resulting in a consistently elevated brand presence and heightened customer engagement.
- Lead and direct a dynamic team, ensuring seamless collaboration and adherence to project timelines, resulting in a remarkable track record of meeting and exceeding client expectations with on-time deliverables.
- Maintain exceptional client relationships through proactive and transparent communication, regularly updated clients on campaign progress, and consistently strategised to optimise and enhance ongoing initiatives, fostering long-term client loyalty and recurring business opportunities.
- Employing efficient Project Management techniques, orchestrate seamless campaign execution, leading to a demonstrated history of successful campaigns that have garnered significant social media growth and increased brand visibility for clients.

CEBOOZE

Jul, 2019  –  Dec, 2023  •  4 yrs 6 mos  -  Full time

- Shaped the marketing department, including the Creatives and PR team.
- Drove traffic organically to website through the application of precise execution of Digital Marketing best practices.
- Grew our social media audience to 300% in one year, 31.2K% in Facebook reach and 4.8K% in Instagram reach through organic reach and targeted ads.
- Coproduced an increase of 567% worth of marketing support from various brands and clients in a span of 10 months.
- Built all social media pages, using graphics, video creation and market research to increase
- Formulated a digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Teamed up with the sales department to develop pricing strategies to maximise profits and market share while balancing customer satisfaction.
- Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Spearheaded various online campaigns that united creatives, public relations and the social media team.
- Formulated budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
- Supporting sales and lead generation efforts.
- Coordinating marketing projects from start to finish.
- Organising company conferences, trade shows, and major events.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Plans, executes, and measures experiments and conversion tests.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Stays up to date with the latest technology and best practices.

Aorus GIGABYTE

Aug, 2018  –  Aug, 2020  •  2 yrs 1 mo  -  Full time

- Represented AORUS Gigabyte as a public-facing brand ambassador, promoting premium gaming hardware to a highly engaged tech and esports audience.
- Delivered expert product insights on GPUs, motherboards, laptops, and peripherals via livestreams, digital content, and live gaming events.
- Streamed a wide variety of games and collaborated with streamers and creators across major titles from Blizzard, Epic Games, Valve, and others.
- Produced and managed branded content on YouTube, Twitch, and social media, significantly boosting community engagement and brand visibility.
- Worked closely with influencers, streamers, and industry partners to support product launches, exhibitions, and campaigns on a global scale.